July 3, 2023
Sustainability and the Everlasting LEGO Brick
The LEGO brick is in many ways a forever toy, designed to last generations and work with all iterations. But…
Category: LEGO Group
June 22, 2023
Making LEGO Bricks Stick Redefined a Toy Company
The LEGO brick didn’t always stick. That ability for the plastic bricks to grab onto and clutch one another came…
June 21, 2023
Demogorgons, Frogs, and Car Parts: Inside the Creation of LEGO Botanicals
Before they were a hot TikTok trend, a popular way to chill after work, or the latest in-home decor, the…
May 24, 2023
LEGO 2K Drive brings your colorful building brick creations to life
LEGO 2K Drive is an open world, LEGO-brick-infused racing title packed with a Bricklandia-trotting story mode, Grand Brix cups, pick-up races,…
August 31, 2022
How LEGO bricks are reshaping the world, one town at a time
The birthplace of the LEGO brick and the company that makes it are slowly working to instill the same sense…
August 10, 2022
The LEGO Group’s Playful 90th
This month marks the 90th anniversary of the founding of the company that, two years later, would become known as…
May 4, 2022
Inside the puns, humor, and bricks of LEGO Star Wars: The Skywalker Saga
May the Fourth is always a special day for Star Wars fans for obvious, homophonic reasons. But this particular May…
January 31, 2022
The Rise of BrickLink
The LEGO Group announced in January that it was officially retiring its long-lived LEGO® Digital Designer for fans, replacing it…
December 22, 2021
25 Years of LEGO Game History and Lessons
As the year-long celebration of the LEGO Group’s 25 years of making video games wraps up, the LEGO Bits N’ Bricks podcast…
December 15, 2021
From Minecraft to LEGO Worlds
In many ways, Minecraft is the LEGO Group’s ideal of the LEGO brick reimagined as a digital plaything. So when the LEGO Group’s efforts to create a digital LEGO brick experience with Minecraft…