February 3, 2021
How Harry Potter and an amazing demo led to LEGO Star Wars: The Video Game
“When the team shared with me that very first LEGO® Star Wars™ demo, that’s probably the seminal key moment in my career.…
Category: Video Games
January 27, 2021
LEGO Minifigures Don’t Have Knees
The LEGO® minifigure plays an enormous role in just about every LEGO video game created, but it turns out the video games…
January 24, 2021
How Mario, Zelda, Pac Man Became Game Watches
Handheld gaming has been around for about 40 years, but wrist gaming has been around nearly as long. As far…
January 20, 2021
LEGO Friends and Gendered Play
LEGO® Friends stands as one of the LEGO Group’s most successful themes to date. The construction toys theme was designed primarily…
January 13, 2021
The Builders’ Journeys
A personal journey of discovery and family values underlies the power and poignancy of LEGO® Builder’s Journey. Released on Apple Arcade in…
January 8, 2021
“I’m really excited about the future.”
Wearing a sharkskin sportcoat over dark jeans and an untucked shirt, Marc Whitten strode onto center stage inside a massive…
January 6, 2021
Rise of the LEGO Digital Creator
While you’ve always been able to build your own physical creations with a bucket of LEGO® bricks, the route to the same level…
December 30, 2020
LEGO Island: Birth of a LEGO Video Game
It may not have been the first LEGO® video game, but it was arguably the most impactful. LEGO Island released in September 1997…
December 23, 2020
How Gaming Helped Shape the LEGO Star Wars Holiday Special
The LEGO® Star Wars™ Holiday Special was — in some ways — shaped by the upcoming game LEGO Star Wars: The Skywalker Saga and other LEGO…
December 16, 2020
How the LEGO Group Blends the Physical and Digital to Create New Forms of Play
The LEGO Group’s 25-year-history of video games wasn’t just a journey about learning how to transform a physical playset into a digital…