January 20, 2021
LEGO Friends and Gendered Play
LEGO® Friends stands as one of the LEGO Group’s most successful themes to date. The construction toys theme was designed primarily…
Category: Video Games
January 13, 2021
The Builders’ Journeys
A personal journey of discovery and family values underlies the power and poignancy of LEGO® Builder’s Journey. Released on Apple Arcade in…
January 8, 2021
“I’m really excited about the future.”
Wearing a sharkskin sportcoat over dark jeans and an untucked shirt, Marc Whitten strode onto center stage inside a massive…
January 6, 2021
Rise of the LEGO Digital Creator
While you’ve always been able to build your own physical creations with a bucket of LEGO® bricks, the route to the same level…
December 30, 2020
LEGO Island: Birth of a LEGO Video Game
It may not have been the first LEGO® video game, but it was arguably the most impactful. LEGO Island released in September 1997…
December 23, 2020
How Gaming Helped Shape the LEGO Star Wars Holiday Special
The LEGO® Star Wars™ Holiday Special was — in some ways — shaped by the upcoming game LEGO Star Wars: The Skywalker Saga and other LEGO…
December 16, 2020
How the LEGO Group Blends the Physical and Digital to Create New Forms of Play
The LEGO Group’s 25-year-history of video games wasn’t just a journey about learning how to transform a physical playset into a digital…
December 9, 2020
The LEGO Minecraft That Almost Was
The creator of Minecraft was well into development of a LEGO® brick take on his massive hit when he decided to…
December 3, 2020
Turning Your Phone Into a Handheld
Mattel Football, Game & Watch, Game Boy. Nomad, Game Gear, PlayStation Portable. Analog Pocket, Switch, Play Time. Dedicated gaming systems…
December 3, 2020
Next-gen gaming: Evolving concepts of creation, consumption, and community
Video games are made of code and powered by technology, but they are also intrinsically linked to nebulous, ever-evolving contemplative…