Nintendo takes the road more traveled with Switch 2
April 2, 2025Where famous blockbuster Nintendo creations like the Game Boy, DS, and Wii took the path less traveled to tremendous success, the Switch 2 is going a more familiar, less risky route.
The Switch 2 was designed around the core principle of making a more powerful Switch rather than focusing on unconventional play ideas.
The strategy behind the new console, which hits on June 5 for a penny shy of $450, was outlined in a dense Nintendo-led Q&A published on the company’s website the day Nintendo announced the Switch 2’s release date, price, and many features.
Three people from Nintendo’s Entertainment Planning & Development Department handled the answers to the surprisingly detailed, sometimes even pointed questions. Kouichi Kawamoto is the producer of the new console. Takuhiro Dohta is the console’s director. And Tetsuya Sasaki helped to develop the Switch 2’s system and development software.
To continue reading, check out my column, Game, on Substack where this ran on April 2, 2025.
