Enshortification and the death of (social?) media
January 15, 2026I remain befuddled about the current state of SEO and the shift to GEO.
For those of you blissfully unaware, SEO stands for Search Engine Optimization, or the way Google (and other search engines) force people to write to ensure they show up high in a search result. Or at least it was that way five years ago.
GEO is replacing SEO, it stands for Generative Engine Optimization and is essentially the way you have to write to ensure that your work will be read by an AI and then summarized back to its searchers on Google (or some other search engines). (No need to visit the source, my friend.)
It’s basically the slop, devil-baby of SEO and GEN AI.
You can read the full column, which was first published Jan. 15 on Game.
