Samsung’s fix for family screen time? More screen time
October 27, 2026Most Americans play games, but don’t see themselves as gamers. Samsung has a plan for that.
I’m very familiar with that audience because I’m married to it. My wife doesn’t call herself a gamer, though she spends more time playing games than I do: Meowdoku, Mahjong, Wordle. Our son is the opposite. He plays AAA titles, shooters, indie darlings. Until recently they shared a house, a TV, and a Prime account, but almost never the same game.
This dichotomy of play is what Samsung is aiming at, and it’s betting families feel it too. It also comes as the global memory shortage is making TVs harder to sell at a profit.
At least the family part of Samsung’s bet has numbers behind it. Seventy-nine percent of parents wish they were spending more quality time with their children, according to new research commissioned by Samsung and conducted by Ipsos. And 80% want options that make it easy to spend time together at home. More than half (58%) say it’s hard to find something the whole family genuinely enjoys. Parents also see their own part in it: 84% admit to at least sometimes multitasking on their devices during family time.
Samsung’s answer to too much screen time is, essentially, more screen time, just with everyone sharing the same screen.
Marie Shanley, a digital well-being consultant who moderated a Samsung panel on the topic last week, doesn’t see a problem with that.
“What we know now from research is it’s not about the screen time,” she told me. “It’s the quality of what you’re doing on the screen.” She’d rather her own kid “play a video game than just sit and watch TV any day.”
You can read the full story, which was first published Oct. 27, on Game.
