Inside the LEGO Group’s Secretive Strategic Product Unit Darwin
The LEGO Group’s biggest early exploration into the digitization of the brick was started by a group of friends and…
Video games, words by Brian Crecente
The LEGO Group’s biggest early exploration into the digitization of the brick was started by a group of friends and…
It may surprise you to learn how few video games have made the leap to physical LEGO® theme sets. Despite the…
Last fall, the button-eyed Sackboy made the leap to 3D platformer as well as a next-gen platform with the release…
LEGO® VIDIYO™ was born of a desire to mash together the endlessly creative possibilities engendered by the LEGO brick with the equally…
Jimmy George Snyder Sr., better known as Jimmy the Greek, is not the sort of person you might connect with…
LEGO® Universe launched after five years of development but was turned off less than two years after going live. The $125 million investment…
In the beignning there was Mattel Football, and it was good. Technically, that’s not really true. The first handheld is…
When LEGO® Universe died in 2012, it didn’t just shut off access to the imagined worlds of Avant Gardens, Gnarled Forest, and Forbidden…
Five or so years before the Game Boy blew everyone’s collective socks off, there was a slew of attempts to…
The LEGO Group’s biggest single investment in a video game cost more than $125 million and involved more than 450 contributors…