Why the New York Times returned to video game coverage and if it will last

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It’s approaching a year since the New York Times cannonballed its way back into video game coverage with a splashy, colorfully interactive love letter to Nintendo’s beloved Legend of Zelda franchise.

It was the most popular story created by the culture desk the year it hit.

While it wasn’t the first big video game story in the New York Times in recent years, it was a clear sign that video game coverage had returned meaningfully to the paper of record.

How that came to be and whether such full-throated coverage of video games in the New York Times will last remains an open and essential question. So, I reached out to the writer, Zachary Small, and the editor, Jason Bailey, to get a better sense of the paper’s current state of video game coverage.

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